Skip to main content
One8 Branding Co
  • Campaign Name: Super Nintendo World Creative Concept Collection
  • Core Strategy: Transform functional merch into game artifacts by matching product forms to iconic in-game elements

Challenge:

Super Nintendo World needed merchandise for their theme park retail locations where fans would actually spend money.


Theme park merch is usually disposable. Fans buy it in the moment, regret it by the parking lot. The real tension: how do you create products that feel like extensions of the game world rather than generic branded items with a logo slapped on?

Response:

They started with form, not branding. A 3-in-1 tumbler looked exactly like a Mario Warp Pipe. That observation unlocked the entire collection.


From there, they mapped game elements to functional objects. Bluetooth speakers became Question Mark Bricks through custom packaging wraps. Coasters transformed into debossed Mario coins with vinyl closures. The centerpiece: a full NES console replica where the controller was actually a wireless charging power bank, and game cartridges were hardcover journals with custom wraps.

Result:

The collection succeeded because it didn't announce itself as merchandise. Fans recognized the references instantly without needing explanatory text. The takeaway: let product form drive the narrative. Use decoration to add authenticity, not visibility. Create items people would keep on their desk, not toss in a drawer.