In an era of endless Zoom calls and digital ads, a real, physical gift hits different. There's something about holding a branded object in your hands that creates an emotional connection no app can match.
For years, I pushed stress balls, branded pens, and USB drives that nobody wanted. I told myself I was "building brands" while filling storage closets with forgotten tchotchkes.
Let’s be honest—how many times have you seen branded merch treated as an afterthought? A last-minute giveaway at a trade show. A cheap pen collecting dust in a drawer. A tote bag that barely survives the conference weekend.
