Novak Djokovic just won the longest quarterfinal in Wimbledon history at age 39. The match that actually decided it happened off camera, months before he walked onto Centre Court.
The Declaration of Independence still communicates 250 years later because 56 people knew exactly what they were putting their names on. Most branded merchandise doesn't survive a single quarter.
The Knicks just swept their way to the Finals without a single superstar. Eleven wins. All by double digits. A complete system executing at every level. Your brand has the same opportunity.