Blog categorized as Anti-Swag

The $24 Billion Waste Machine

The $24 Billion Waste Machine

By Brett

Here's the uncomfortable truth: 89% of branded items get thrown away within six months. Your custom pens, stress balls, and logo t-shirts aren't creating brand loyalty…they're creating brand pollution.
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The Swag Industrial Complex

By Brett

Walk into any corporate storage room and you'll find the evidence.

Boxes of branded fidget spinners from 2017. Tote bags with typos. Water bottles that leak. Stress balls that don't relieve stress…they create it.

This is the Swag Industrial Complex in action.

I walked into a client's office and spotted...

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War on Swag

War on Swag

By Brett

For years, I pushed stress balls, branded pens, and USB drives that nobody wanted. I told myself I was "building brands" while filling storage closets with forgotten tchotchkes.
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