Blog by Brett

Why Perfect Vendors Get Fired

This vendor could source 500 branded pens in 24 hours. They had stress balls in 47 colors. Their catalog had 10,000+ items with live inventory tracking. Response time under 2 hours. Pricing always competitive.

Comment(s)

Your Merch Strategy Is Making You Look Desperate

By Brett

The problem isn't quality. It's quantity. We've convinced ourselves that more touchpoints equal more impact. That 12 items in a gift box is better than one. That matching every competitor's merch offering shows we're "comprehensive."

Comment(s)

The $24 Billion Waste Machine

By Brett

Here's the uncomfortable truth: 89% of branded items get thrown away within six months. Your custom pens, stress balls, and logo t-shirts aren't creating brand loyalty…they're creating brand pollution.

Comment(s)