Blog categorized as Branded Merchandise

Lines Formed for Free Hats. Did Revenue Follow?
Anthropic's team handed out branded hats last week. Limited edition. Good quality. The response? Exactly what you'd hope for. Trending hashtags. Photos everywhere. Recipients talking about meeting fellow fans and Anthropic team members in person.
Last year I got 23 corporate gifts from vendors.
What Savannah Bananas Merch Does (That Yours Doesn't)
I’m wearing my Savannah Bananas hat and gets stopped. Third time since walking in. This never happens when I wear my Yankees hat.
Why Your Employees Won't Wear Your Logo
Cheap polo shirts with logos already peeling after two washes. Water bottles that looked like they came from a gas station promo. Notebooks with paper so thin you could see through it.
Your Metrics are Making You Stupid
Their conference room table looked like a promotional product graveyard. Dozens of samples scattered everywhere. Branded pens that leaked ink. Stress balls shaped like their logo that looked more like tumors. Tote bags with their tagline in Comic Sans font (I wish I was kidding).