Brand Threads

I’m wearing my Savannah Bananas hat and gets stopped. Third time since walking in. This never happens when I wear my Yankees hat.

Cheap polo shirts with logos already peeling after two washes. Water bottles that looked like they came from a gas station promo. Notebooks with paper so thin you could see through it.

Their conference room table looked like a promotional product graveyard. Dozens of samples scattered everywhere. Branded pens that leaked ink. Stress balls shaped like their logo that looked more like tumors. Tote bags with their tagline in Comic Sans font (I wish I was kidding).

Your brand story probably bores people. I know this because 90% of the "brand stories" I see read like corporate mad libs. Same template. Same buzzwords. Same forgettable result.

Branded hoodies that say "We're Family" while employees burn out. Motivational mugs that mock the very values they're supposed to represent. That's why promotional products end up in landfills within six months.