Brand Threads

The problem isn't quality. It's quantity. We've convinced ourselves that more touchpoints equal more impact. That 12 items in a gift box is better than one. That matching every competitor's merch offering shows we're "comprehensive."

Here's the uncomfortable truth: 89% of branded items get thrown away within six months. Your custom pens, stress balls, and logo t-shirts aren't creating brand loyalty…they're creating brand pollution.

Welcome to 2025, where your font choice becomes a political statement and your logo update gets dissected by cable news.

They rolled out a new logo, ditching the old man and barrel, and the internet absolutely torched them. By week's end, their stock dropped double digits, political commentators jumped in, and the brand quietly said: actually, never mind, we're keeping the original.