Brand Threads

Most Corporate Culture Merch is Theater
Branded hoodies that say "We're Family" while employees burn out. Motivational mugs that mock the very values they're supposed to represent. That's why promotional products end up in landfills within six months.
This vendor could source 500 branded pens in 24 hours. They had stress balls in 47 colors. Their catalog had 10,000+ items with live inventory tracking. Response time under 2 hours. Pricing always competitive.
Your Merch Strategy Is Making You Look Desperate
The problem isn't quality. It's quantity. We've convinced ourselves that more touchpoints equal more impact. That 12 items in a gift box is better than one. That matching every competitor's merch offering shows we're "comprehensive."
The $24 Billion Waste Machine
Here's the uncomfortable truth: 89% of branded items get thrown away within six months. Your custom pens, stress balls, and logo t-shirts aren't creating brand loyalty…they're creating brand pollution.
Why Every Rebrand Now Triggers a Political Meltdown
Welcome to 2025, where your font choice becomes a political statement and your logo update gets dissected by cable news.