Brand Threads

For years, I pushed stress balls, branded pens, and USB drives that nobody wanted. I told myself I was "building brands" while filling storage closets with forgotten tchotchkes.

Let’s be honest—how many times have you seen branded merch treated as an afterthought? A last-minute giveaway at a trade show. A cheap pen collecting dust in a drawer. A tote bag that barely survives the conference weekend.